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//   by Carol James |

What is the real purpose of SEO

Often when we speak to clients and website owners, we find quite often that they don’t understand what SEO is – here’s our own (very simplified) explanation of SEO and what it’s purpose is.

In a nutshell:

SEO is a way of describing to search engines exactly what an individual web page is about, why the content on that web page is so unique and special and deserves to be ranked highly in the results pages.


It is to help the search engines understand the content and context of your page and convince them that it is a valuable resource on the subject.

In practice with SEO what we do is focus the subject matter of the page and use all available elements / tags and SEO techniques to reinforce the context and to give the page an air of authority on the subject – so when someone searches on a particular subject/product / matter the search engine brings up our web page as a highly relevant and regarded resource.


Essentially there are 2 types of Search Engine Optimisation:

1.    On-site / on- page SEO

2.    Off-site SEO

On-site SEO covers things like site architecture, internal linking structure, internal anchor text (what wordage you use in your links), page titles, headings, descriptions, and keywords, etc. On-page SEO concentrates on the text within the webpage/website, the various tags, and elements, etc. within the webpage that we can use to let the search engines know what the page is about.  For example, correct on-site SEO techniques help to rank site for the content that it has,  like free essay database.

Off-site SEO is about getting relevant links to your web pages from respected resources to reinforce your on-page / on-site factors.

In essence, off-site SEO is about getting other websites to recommend your website as a trusted resource on a particular subject by linking to it.

It is the word-of-mouth that increases the popularity of your offering.  In other words – you create relevant, meaningful content and then other people tell the search engines how good it is.

The on the page/site factors are easily controlled by the website owner and therefore generally not weighted as highly as ranking factors as the external off-site factors (although the weightings do shift all of the time).

So, to rank as well as possible a good SEO effort will optimize the on-page and on-site factors and then go about building links to the site to create some link-popularity.



How to Get Ranked

Getting ranked on search engines is a process that starts of as simple, and can get complicated as you aim to appear on the first page. It all starts with creating and establishing a website that is not only searchable, but also user-friendly and features quality content that can generate traffic.

Traffic is essential when it comes to SEO, as it ensures that your website would be indexed in search engines, which means that you would be able to improve your rankings until you reach the first page of the search results.

Getting ranked involves a series of strategies that seamlessly integrate with each other. These include getting the right title tags and keywords to help users find your website, which is one of the most important steps when it comes to increasing visibility.

Another important strategy is link building, which involves posting and exchanging links to different websites and media platforms to increase traffic and reach. Having images and video content is also an essential, as this has been proven to increase engagement among users, especially on social media sites.

Website optimization and development is another SEO fundamental, as it all starts by having a user-friendly and well-designed website. With Google focusing on a mobile-first approach, implementing AMP would be a great move to ensure the relevance and performance of your website.

Doing SEO takes a lot of hard work, effort, and research to pull off, but the end product will always be rewarding for you and your clients. The world of SEO is a constantly evolving and diverse world that offers great challenges and rewards to those who dare to immerse themselves.

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  1. Great information, Thank you for the information. This article is very much useful for beginners like me.

  2. Thanks a lot for this article!

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