DIGITAL Marketing: Behavior of B2B and B2C in terms of leads generation. B2C use social media more than SEO - direct to consumers B2B use SEO more than social media - uses search to find more leads/companies in their niche SEO vs. CRO SEO is getting the traffic CRO is capturing the traffic to convert them from visitor to consumer. Sale is an indicator of CRO success while SERP ranking is for SEO.
A copywrite is a writeup that sells. CRO is the next step of SEO. CRO is a tier 2 service.