Switching to HTTPS was an important step for our website—a step that may seem like a small thing to some, but ended up costing us our social signals.
In the end, we were right to make the switch. And today, HTTPS is part of Google’s Page Experience Update.
Which means all websites that want to rank and be secure will have to switch to HTTPS.
How rough exactly is the trade-off? What did we gain from the switch?
Download our FREE case study now and learn our 12 important lessons we got after losing more than a hundred thousand tweets after securing our website.