SEO and Digital Marketing News and Strategies

The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website.

And why not? The amount of content you need to produce to secure that coveted first-page position on the SERPs is unprecedented in history, and there is no stopping that.

But when you rush to use these tools to meet a growing demand for content, what will you end up with? Crappy work, for sure.

So how do you meet the growing demand for creating SEO-friendly content in a more efficient way, without risking penalties from Google? Can an AI writing tool really help you here?

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Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020.

And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, ultimately, not useful for anyone who reads them. 

So, what did Google do in response? They put out another addition to their algorithm, called the “Helpful Content Update.” Their goal with this one was to help make sure that valuable content that actually helps their users (a.k.a., people-first content) would be able to rank. 

Much like with every update, SEO professionals like you and I need to revisit our strategies to stay ahead of the game. In this article, I will show you some tactics I use to write content for people first, while maintaining good SEO practices. 

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January 25, 2023, the day that Yandex—Russia’s search engine—was hacked. 

Its complete source code was leaked online. And, it may not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years.

But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm. 

Simply put, this information is something that we can use to our advantage to get more traffic from Google.

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There exists an AI bot that is used by a number of SEO professionals to build whole websites that create massive amounts of search traffic because of its capability. If I told you that you can use this software right now for free, how would you feel?

Well, you’re in luck.

Because it is indeed free to use. And you can, in fact, rank first page for a ton of keywords by piggybacking on its capabilities.

Say hello to ChatGPT – an artificial intelligence chatbot that could understand and do the different prompts and requests you give to it.

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Nothing is more frustrating than when your team creates outstanding content, and nobody reads it. If you want the content to work in your favor, you need to make sure it ranks so it gets relevant readers right away. 

So if you are a blogger and want to win over your readers, if you run a business and need to outperform your competitors, or if you want to increase your revenue, you need to make sure that all the textual content produced by you or your team is optimized with SEO fundamentals and your chosen content strategy. 

That way, you can ensure your site ranks on the first page of Google Search and gets significantly more traffic. 

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