We were faced with an impossible dilemma: one of our clients were getting antsy and needed results on the dot. To compensate, we gave them our Conversion Rate Optimization services for free instead. Doing that brought along its own set of problems – despite our well-crafted website, we were converting at only 0.7%. It was way too low. But 5 steps later, we were able to improve it by a whopping 729%. Take an in-depth look at how we did it here.