choose the right influencers and turn them into ambassadors
Lack of audience research is one of the main reason why businesses choose the wrong influencers. This is why monitoring your audience conversations and finding out what they're interested in is the key element to choosing the right influencers for your campaign.
However, most businesses just base, focus, and rely on an influencers' reach alone - whether it may be with their follower number or the domain and page authority of their website. Sure, doing this mindset will definitely boost the visiblity of your brand. but it'll not improve your conversions.
This is why you should look for influencers who have the right balance of reach and engagement, such as comments and shares as well as reply and retweet ratios. Remember, you should look for and work with an influencer that'll naturally add human touch with their interactions, which as a result, will build a stronger and longer relationship with your audience.
Now, once you let the right influencers promote your brand or product, the next thing that you should do to maximize your influencer campaigns is to build long-term relationships with them by turning them into ambassadors of your brand. This will definitely help surge the sales of your products and services because of the right amount of exposure.