SEO in the Philippines: An Overview

SEO Philippines

Digital marketing in the Philippines has been steadily growing into one of the country’s largest industries for the past few years. The growth of the digital marketing companies can be directly attributed to the fast pace of technological development and the increased accessibility of the internet.

With this growth, SEO in the Philippines began to flourish as well.

Another contributing factor to this development was the rising demand of outsourcing from various companies hailing from countries such as the United States and Australia. From web development and optimization, it later grew into full-on SEO work that was done by some of the country’s first SEO practitioners.

Eventually, these individuals would later form their own SEO companies and become pioneers of a growing industry that would be experiencing a lot of success in just a short period of time.

With these companies both catering established local and international brands, the future for SEO in the Philippines definitely looks promising.

Why the Philippines?

The Philippines has long been one of the most well-known destinations when it comes to outsourcing work in the digital field.

One of the contributing factors is the country’s large population, which is over a hundred million, and a steady influx of fresh graduates every single year. This makes the country a prime location to create a competitive work environment that has a massive potential to grow.

This massive labor force put some of the world’s most well-known companies on notice, which led to establishing their own base of operations within the country. Some of these companies were call center companies, which was a major aspect in the growth of digital marketing and SEO in the Philippines.

Some of the works that were done in these companies include customer service, web development, digital design, and marketing.

These types of work developed from back-office tasks—which were initially the only type of work being offered.

The reason for this change was because of the adaptability and versatility of the Philippine workforce, which is known for English proficiency and skill in using technology.

These factors further pushed the advancement of SEO in the Philippines, and transformed it into an industry that is known for using white hat SEO methods that generate the best results for different companies.

With a passionate and supportive community, SEO in the Philippines still has a lot of room to grow in the years to come.

Advantages of doing SEO in the Philippines

Along with the aforementioned skillset and a huge labor force, there are other strategic advantages of having your SEO done in the Philippines.

These advantages allow companies to maximize their investments and to gain substantial profits. Here are some of these reasons:

Head-up in the competition

SEO is a young but highly competitive industry. And with the malleable nature of search rankings, everyday can be a struggle to reach the top.

That is, one day your website is on the first page of Google, the next day it can be out of the top 20. The sustainable costs let you operate SEO within the country, as you are able to hire more skilled professionals, thereby allowing you to do more with so much less.

This way, you can handle more clients without sacrificing the quality altogether.


When it comes to operation and labor costs, doing SEO in the Philippines cost much less compared to outsourcing it in countries such as Australia and the United Kingdom.

Despite the lower costs of operations and labor, SEO pays well in the country compared to most local digital marketing companies. This makes establishing SEO operations much more sustainable and stable—while still being able to excellent outputs.

Minimal overhead costs

Along with costing less, the number of fees that you need to pay for will also be minimal, as you would only have to pay for contracted fees.

Expenses like rent, electricity, and other utilities are priced less in the country, and most of the money you will be shelling out is for the actual labor costs. This makes starting an office a more affordable setup in the country, not to mention that it allows you to pay for employees directly.

Fewer risks and a lot of room to grow

SEO is a results-based profession. You win some and lose some each day. It is a trial and error process that rewards patience and hard work.

Doing SEO in the Philippines is less risky compared to other countries, where an all-or-nothing approach is usually the standard. Philippine SEO promotes growth and improvement in the face of challenges, which create spectacular results in the end.