Category: Content Strategy

Just when we thought that we could use everything AI to write all of our content, developers went and dropped AI writing detectors on us, too.

The creators of ChatGPT themselves released one just a few weeks ago, amidst new Google statements and updates on the whole issue of generative AI and content. 

It’s looking hard out there for these writing tools—but can engineers really develop a way to detect whether text has been by AI writers and conversational chatbots? Can Google detect AI-generated content? And, should you be worried about penalization if you’ve been using these tools yourself?

Let’s get into what this all means for your content production, and what you can do to avoid getting hit by Google’s algorithm. 

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Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020.

And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, ultimately, not useful for anyone who reads them. 

So, what did Google do in response? They put out another addition to their algorithm, called the “Helpful Content Update.” Their goal with this one was to help make sure that valuable content that actually helps their users (a.k.a., people-first content) would be able to rank. 

Much like with every update, SEO professionals like you and I need to revisit our strategies to stay ahead of the game. In this article, I will show you some tactics I use to write content for people first, while maintaining good SEO practices. 

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Nothing is more frustrating than when your team creates outstanding content, and nobody reads it. If you want the content to work in your favor, you need to make sure it ranks so it gets relevant readers right away. 

So if you are a blogger and want to win over your readers, if you run a business and need to outperform your competitors, or if you want to increase your revenue, you need to make sure that all the textual content produced by you or your team is optimized with SEO fundamentals and your chosen content strategy. 

That way, you can ensure your site ranks on the first page of Google Search and gets significantly more traffic. 

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You are stuck in a maze and you’ve tried every possible turn but there is no way out.

This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this.

Yes, even I have those days when getting the mix of SEO and the client’s technical writing desires in your content strategy seems like an unsolvable puzzle.

So here are 5 things to keep close when planning your content strategy so you don’t ever have to damage your keyboard again. You will rank and you will also provide the best possible content to your client and your readers – win, win and win.

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Writing and publishing new content is an industry-standard for SEOs. New keywords are continuously being worked on and targeted for rankings. After a while, these articles will reach their peak potential for rankings but then will start to fall off as new and better articles are published by other websites.

Yes, it’s always good to discover and target new keywords and publish fresh content but that doesn’t mean that the old articles should be forgotten. 

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To succeed on the SERPs, you need to prove that you’re an expert in your field. How? By showing Google that you have the knowledge and expertise to go in-depth on topics related to your industry. Not only that, but you also need to show that you have the ability to expound on these topics through multiple types of content. This strategy is all about building topical authority for SEO.

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Search engines such as Google use different methods to determine what the topic of a certain page is. Previously, search engine algorithms would crawl a page in search of the keyword mentioned multiple times throughout the content to understand what it’s about. Now, Google uses Latent Semantic Indexing (LSI) Keywords alongside it to give context to the page’s topic.

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SEO-Hacker.com went live for the first time in April 2010 – which means it’s been a decade and I’m proud to say that we’re still going strong. Every year, our website traffic grows because most of our old articles are consistently generating us traffic as we produce more fresh content.

The secret behind is age-old SEO advice: evergreen content. And even though publishing evergreen content is such a classic SEO and marketing strategy, I assure you that it works up to this day.

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SEO Content augmentation is one of the tasks that can give blogs the boost that they need. The effort to change your content and promote its authority will gain results either for your rankings, traffic, or clicks. Marketers should know by now that content will help them achieve great heights, especially in their goal towards online visibility.

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How often do SEOs repeat time and again in their minds that content is king but fail to make it convert to traffic? It all boils down to SEO site structure and how content plays a role in leading users through a significant experience on their website. I have been in the industry for a decade now and I have learned that your content is just as good as its value for promotion. If your content is all over the place with no foundational basis on how you can use it to boost traffic to your site then your efforts may well be wasted.

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