Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify or read his personal blog now.
There are different kinds of people all over the world. These people are searching in Google with an average of 5,000 searches per second and it’s not getting any less than that in the years to come. These people have 2 kinds of conversation running around their minds – the explicit and the implicit.
Rummaging through my ‘blogging folder’, I found this interesting free report by Michel Fortin of the Success Doctor, Inc. The title of this report is quite controversial – about the death of sales letter. If you still haven’t read (or heard about it), then you’re surely missing out a lot.
The Death of Sales Letter has been released sometime around 2007. With the title itself, you can just imagine the kind of hullabaloo it caused in the industry especially to copywriters, internet marketers (who heavily relies on good copies) and even SEO practitioners that optimize sales letters and landing pages.
Who is Micheal Fortin?
As Michel puts it, he is “a copywriter”. But apparently, this kind of description needs to be attributed to the people he works for, namely; John Reese, Frank Kern, Kirt Christensen, Armand Morin, Shawn Casey and Stephen Pierce- simply the biggest names in the internet marketing industry. And if you don’t even know any of them, you’re living under a very, very big rock.
I’m sure as an advanced SEO practitioner, you’ve already heard of the term “LinkBait” one way or another. There are practically millions of ways to build links as an SEO practitioner. Linkbaiting is just one of them. My favorite one.
If you’ve been practicing SEO for quite some time, you’d know that linkbuilding is probably the hardest, pain in the ass work that you need to do. And you’re right. In fact, it is so much a pain in the ass that so many SEO practitioners are left confused as to what linkbuilding method is still effective.
If you ask me, the most effective method would be linkbaiting. Why?
It’s easy to spot the weakness of traditional SEO- it focused too much on trying to crack the system rather than work with it.
If you’re not familiar how Google, for example, gives split-second results to your every keyword inquiry, the method is actually more science than the infamous “I am feeling lucky” button.
People always think that SEO is all about being a suck-up for search engines in order for them to rank you well in the search engine results page. Well it doesn’t work that way. At least not anymore.
Search engines are machines. They’re a set of codes created and piloted by search engineers. In the end, they only follow the logic and reasoning of human beings. And in the end, human beings only consider what is human to be a win.
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