Category: SEO News

Google’s March 2023 Broad Core Update: What You Need To Know

SEOs are once again dealing with another broad core update–the first of 2023. And this one touched down hard and fast, shaking things up more than the previous September 2022 update.

With all the fluctuations and volatility in search results before and after the update, how can you ensure your website comes out as a winner once the dust settles? 

Let me discuss my insights and a few key strategies to help you deal with the March 2023 Core Update.


Artificial Intelligence Chatbots: Bard, Bing, and What They Mean for SEO

Search engines, as we know them, are about to move into a whole new era with artificial intelligence chatbots. 

We saw it first with ChatGPT and its record-breaking adoption and how it opened up a wealth of new opportunities in the field of generative AI. We saw it again with Microsoft’s move toward an AI-powered search setup.

And now, with the upcoming launch of Bard, Google’s entry into the artificial intelligence chatbot race, the conflict between AI chatbots have already begun. 

We can see it now, in real-time: companies are rapidly expediting their research and development on how they can augment AI in hopes of further improving their current search engines and platforms.

In this article, I will be discussing where we are currently in the ‘AI war’. I will also be comparing the recently launched ‘Microsoft AI-powered Bing’ to Google’s AI-integrated offering – ‘Bard’.