Category: SEO Advice

SEOs are once again dealing with another broad core update–the first of 2023. And this one touched down hard and fast, shaking things up more than the previous September 2022 update.

With all the fluctuations and volatility in search results before and after the update, how can you ensure your website comes out as a winner once the dust settles? 

Let me discuss my insights and a few key strategies to help you deal with the March 2023 Core Update.

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Just when we thought that we could use everything AI to write all of our content, developers went and dropped AI writing detectors on us, too.

The creators of ChatGPT themselves released one just a few weeks ago, amidst new Google statements and updates on the whole issue of generative AI and content. 

It’s looking hard out there for these writing tools—but can engineers really develop a way to detect whether text has been by AI writers and conversational chatbots? Can Google detect AI-generated content? And, should you be worried about penalization if you’ve been using these tools yourself?

Let’s get into what this all means for your content production, and what you can do to avoid getting hit by Google’s algorithm. 

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January 25, 2023, the day that Yandex—Russia’s search engine—was hacked. 

Its complete source code was leaked online. And, it may not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years.

But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm. 

Simply put, this information is something that we can use to our advantage to get more traffic from Google.

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You are stuck in a maze and you’ve tried every possible turn but there is no way out.

This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this.

Yes, even I have those days when getting the mix of SEO and the client’s technical writing desires in your content strategy seems like an unsolvable puzzle.

So here are 5 things to keep close when planning your content strategy so you don’t ever have to damage your keyboard again. You will rank and you will also provide the best possible content to your client and your readers – win, win and win.

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As the holiday season is just around the corner, you should be prepared for all the opportunities it comes with. This time of the year is when people will be taking a break from their usual 9 to 5 jobs and will be on vacation.

This means that they will have more time to spend on the internet, the question now is – are you going to be visible to them?

In this article, you will find out key things you should be focusing on to improve your online visibility this upcoming holiday season!

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A 1,000% increase in organic traffic is the dream. It is something you certainly can achieve and this guide will help you nail that by going for the best keywords you can center your SEO campaign on. As one of the cornerstones of an effective SEO strategy, it is essential to implement the right approach in choosing your keywords. Here is every question you need to ask yourself when doing effective keyword research for SEO of 2023.

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Imagine that you are the greatest artist or designer to ever live. But you’re starving right now because the amazing works that you produce are not being found by the people who would WANT to buy them.

That’s not where I want you to be, that’s why we built this guide for you so that you will be visible to your intended audience whenever they search on Google.

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There are a lot of factors that go into creating an SEO-friendly website. Integration of keywords into content, proper use of header tags, optimization of technical factors, and more. Even if you come up with a great strategy, the most important thing is this — the execution. This is where choosing the best CMS for SEO comes in. You want a content management system that allows you to easily customize multiple parts of your site.

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Video content is possibly one of the most famous platforms today where numerous people spend a lot of their time-consuming content in different mediums. With decent internet and improved video quality being more accessible as the years go by, videos can definitely attract large numbers of traffic from varying sources. 

This is why improving your video’s visibility is a must for SEOs and webmasters. Especially for the ones that use video as their primary content creation platform. It’s apparent that you should put in effort into making your videos more visible on the platforms mentioned, but it is also important for you to try and take advantage of any other platforms that can effectively market your videos. One specific platform would be Search Engines like Google. Although search engines are not primarily used to look for video content, there are keywords/queries that specifically serve video content since it targets the intent of the user, it’s a more convenient form of answering the user’s questions, and sometimes users prefer watching videos over reading text-heavy pages. That said, here’s what you need to know about Video SEO:

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When it comes to links, most SEOs give more importance to the authority of the page where the link is coming from or whether the link is dofollow or not. But these two things that I mentioned are not the only stuff that matters. The anchor texts of links matter too and they more important than most people think.

If you do it right, anchor texts can not just increase your rankings but also get you more clicks. But it’s not that easy to get it right. When people try to optimize, they actually end up over-optimizing their anchor texts. That is why it is important that you understand how anchor texts work, how it is helpful to your rankings, and the best way to handle it.

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