Category: Blogging

How to Rank for Google’s Helpful Content Update

Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020.

And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, ultimately, not useful for anyone who reads them. 

So, what did Google do in response? They put out another addition to their algorithm, called the “Helpful Content Update.” Their goal with this one was to help make sure that valuable content that actually helps their users (a.k.a., people-first content) would be able to rank. 

Much like with every update, SEO professionals like you and I need to revisit our strategies to stay ahead of the game. In this article, I will show you some tactics I use to write content for people first, while maintaining good SEO practices. 


Blog Writing 101: Everything You Need to Know

What should I learn about blog writing for SEO?

Quick Answer: There are several points to blog writing that every writer needs to know. Understanding the basics of great blogging—evergreen content, when to publish, how to generate topics, how to set up for writing, and how to optimize your blogs—will help you enhance your content and boost your rankings. And, we go over each of these points here. We even cover how to refresh your old blog posts to keep gaining traffic!CONTINUE READING

8 Ways to Increase Blog Engagement

There are a lot of factors you have to consider when you want your blog to be successful. It’s not just about writing good quality articles. One of which would be user engagement for your posts. So if you have a blog, but feel that your visitor’s engagement with your blog is minimal at best, then this post is for you. In this post, we’re going to look at the 8 ways you can increase blog engagement for more comments, social shares, and links.


What is Evergreen Content and How Important it is for SEO went live for the first time in April 2010 – which means it’s been a decade and I’m proud to say that we’re still going strong. Every year, our website traffic grows because most of our old articles are consistently generating us traffic as we produce more fresh content.

The secret behind is age-old SEO advice: evergreen content. And even though publishing evergreen content is such a classic SEO and marketing strategy, I assure you that it works up to this day.


How to Quickly and Effectively Generate Blog Topics

Content is king. There’s no doubt about that, but there are challenges when you’ve had to continuously publish content regularly – you’ll run out of topics to write about. This is a challenge most bloggers, content marketers, and even SEOs have to face at some point in their careers. Since the web is filled with competitors, there’s a high chance that a good number of them can produce content faster and more frequently than you. So, with all the competitors that are writing about, probably, the same topics as you are, how do you reach a level where producing a topic that your readers will surely love can be achieved in the fastest time possible? Let’s find out. 



The Worst Misconception About Blog Posts You Probably Believe In

The one thing that remains constant in an SEO professional’s strategy is that content is still king, and to make the best SEO blog post they could possibly produce on a regular basis. However, I am here to tell you that you’re probably believing in something that is actually a common – and the worst – misconception about blog posts.


How We Increased Our Return Visits Through Push Notifications

We love return visits. That means that people actually care about what we have to say. That means people are getting familiar about who we are. That means that you’re doing your job as a digital marketer. That means more user activity which leads to better rankings. That means more leads. Better leads. And we all know where the rainbow leads, right?

To the pot of gold.


New Blog Management Strategy: Cross-Linking

Hi Blog Management team,

Today we’re rolling out a new strategy that I believe we can test. We now own an estimate of 19 client blogs – including Isshogenki. From these blogs, we can draw links without the big G of search engines ever noticing it. We are not going to create a linkwheel or a blog network.

It’s going to be a simple cross-linking.

So here’s what you should do:

  1. Think of topics that will vertically hit some of our other clients
  2. From those topics, create blog entries and publish them in the proper client blog
  3. Link out to the other client’s already ranking landing pages from the blog entries
  4. Make sure to use either phrase match, or exact match keywords
  5. Include the keyword in the <title> tag of the article you are linking out from
  6. Make sure the link keyword (whether phrase match or exact match) is in the first paragraph as much as possible

This will make more efficient use of our blog articles for all our clients. It is not a strategy to be abused to use it wisely. My advise is to use this just once a week.


Start creating the vertically related topics for next month.

Publish the first articles the first week of August.

I expect this strategy implemented as soon as possible.



4 Things You Should Blog About to Gain Client’s Trust

Whenever I browse random websites, I always find myself staying a bit longer on those that have astonishing design. It didn’t surprise me at all to find out that most of them are web design firms. It’s their way of saying they’re the best in designing, subtly urging you to hire them to renovate your site.


15 Tips for a High-Performance Blog

Blogs make for great reading because bloggers tend to be individuals or companies blogging unbiased content. That makes for a refreshing read compared to advertising-backed publishers, sponsored writing, unjustifiable opinions, and scores of other nuances that make even long-term, respectable publishers dwarf in comparison to trust.

For a blog to reach this stage of “dumbing down what the big publishers claim,” there’s a long way to go. Here are some tips to make your blog stay on the high-performance circuit.