Category: Google Analytics

Website traffic is considered one of the main (if not the main) indicators of web success. But there is more to just attracting traffic- website owners and SEO professionals can benefit from doing website traffic data analysis and understanding website statistics and trends. Whether you’re still growing your site or already focusing on acquiring your target market- traffic data analysis can aid in your SEO and marketing strategies. What’s even better is that this can easily be done with free tools such as Google Analytics and Google Search Console.

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The introduction of Google Analytics 4 last year brought about a number of changes. One of which is the shift from Goals to Conversions. If you utilize GA goals, then you understand the importance of tracking activities that can lead to your business’ success. Today I’ll be teaching you how to optimize your Google Analytics 4 Conversions.

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Google Analytics is one of the best tools you can freely use to measure and improve your website. It deals with your visitors, user activity, dwell time metrics, incoming search terms, and what have you.

Thus far, we have compiled a series of tutorials for you to jump-start your use of Google Analytics:

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I’m pretty sure that you’re getting a good number of users pouring in to your website. The real question is, how many people really do read your stuff? How many of your users actually go through your webpages and take time to understand what you’re talking about? How do you track that with Google Analytics?

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How do I track outbound links in Google Analytics 4?

Quick Answer: In the latest version of Google Analytics (GA4), outbound clicks are automatically tracked. To view this data, click on the “Real Time” section of your Google Analytics dashboard. Then, choose “Events,” then “Overview.” Next, click “outbound-link,” and set the secondary dimension to “Source.” This will show you all the sources of outbound link traffic.

Author’s Note: The process outlined below is not applicable to the current Google Analytics anymore. To know the latest process on tracking outbound links clicks, read How to Track Outbound Link Clicks with Google Tag Manager.

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Lots of things can happen in a website today. You can play a video, subscribe to a newsletter, even play flash games! Would you be able to track if your users are engaging in these activities in your website with Google Analytics? With the usual tracking code, you can’t. So let’s make some tweaks and make sure you’re tracking these valuable interactions shall we?

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Google Analytics Goals and Funnels Visualization are the perfect tools to identify how your goals are performing and how you can improve your website’s strategy.

Websites have goals. It could be an online store or a subscription site, whatever it may be, it’s important to have good goals in a website. But knowing the progress in your goals is totally different.

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