Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
Looking to expand your marketing capabilities? Then you should know what are the benefits and challenges of going in-house vs outsourcing marketing. Some companies have been working on moving their marketing teams in-house especially as the pandemic wears on, but others prefer to focus on their core functions and hire an external agency instead. The question is, what is right for you and your company?
I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.”
I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they are dead or not (they aren’t, the fact that you look up stuff on Google is enough proof of that), but if people insist on content marketing vs SEO, then we should look at what they actually are for and if they’re worth the investment.
Was there ever a time where you click on a website then right before you are able to scroll for the content that you need or select the product you want to purchase, there’s this big pesky pop-up that suddenly blocks your entire screen. Annoying right? We’ve all been there at least once and if it’s annoying to us SEOs and website owners, you can be sure that’s annoying to any other user as well.
These pop-ups are called Intrusive Interstitials and they may be the reason why your website is not reaching it’s full ranking potential.
Video content is possibly one of the most famous platforms today where numerous people spend a lot of their time-consuming content in different mediums. With decent internet and improved video quality being more accessible as the years go by, videos can definitely attract large numbers of traffic from varying sources.
This is why improving your video’s visibility is a must for SEOs and webmasters. Especially for the ones that use video as their primary content creation platform. It’s apparent that you should put in effort into making your videos more visible on the platforms mentioned, but it is also important for you to try and take advantage of any other platforms that can effectively market your videos. One specific platform would be Search Engines like Google. Although search engines are not primarily used to look for video content, there are keywords/queries that specifically serve video content since it targets the intent of the user, it’s a more convenient form of answering the user’s questions, and sometimes users prefer watching videos over reading text-heavy pages. That said, here’s what you need to know about Video SEO:
Before you buy something, what do you do first? More often than not, your answer will be doing a quick search online. This is called Google’s Zero Moment of Truth (ZMOT).
Nowadays, before people go to the store or purchase an item online, they are most likely to go and search about it first. What are the different brands on offer? What are its differences in terms of price points? What can it offer me that competitors can’t? And the most important question — how can it improve my life?
Page experience will officially be a ranking factor this 2021. This means that optimizing page experience is a necessity for webmasters and SEOs if they want to be successful in the long-run. Page experience used to be a vague topic where the only quantifiable and measurable aspect of it is on how fast a page or site loads. But with Core Web Vitals, specific page elements that affect a user’s experience in your page are quantified and this gives you different opportunities to improve your site’s page experience. Core Web Vitals is split into three major aspects (with minor ones), so with research and enough experimentation, and to be ready for 2021, here’s how you can optimize for Core Web Vitals:
PDF downloads are one of the most common conversion methods for websites. Some samples would be businesses allowing users to download their company brochures or product catalogs and education websites that have educational materials for download.
You may be able to track the total number of downloads a PDF file gets by using a plugin but it doesn’t really tell you anything. Any piece of data is important if you want more people to download your PDF files from your website. Luckily, Google Tag Manager makes it easier for webmasters to track PDF downloads across their websites and collect data using Google Analytics.
Search Engine Optimization (SEO) and Social Media Marketing (SMM) are two of the largest facets of digital marketing today. While some would argue that one is better than the other, combining SEO and SMM can provide excellent results.
Now I know what you may be thinking, a brand’s social media presence does not directly affect rankings on search engines and vice versa, right?
Studies have shown that there is a correlation between good rankings and having many social media mentions and links. At the same time, you can convert website visitors into social media followers and engage with them more to increase brand loyalty.
With most of us working from home during the COVID-19 pandemic, we’ve got a little more time on our hands that we can spend for something else rather than getting stuck in traffic. We have more time to spend with our family, catch up on our favorite shows, and do some home cleaning. As much as it is the perfect time for leisure, it is also the perfect time to sharpen our skills as SEOs.
With more than a billion active users, YouTube is the second-largest search engine which makes it the place to be for content creators and marketers looking to get more search traffic.
This makes YouTube optimization a necessity for content creators and marketers alike that don’t want to miss out on the opportunity of growing their audience. I wrote a YouTube SEO guide if you want to know how you can further optimize your videos.
Just like in any other search engine, tracking your rankings on YouTube and being aware of how you are doing against your competitors is crucial.
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