Category: Site Speed

Accelerated Mobile Pages (AMP) has been out for a few years now and it has become an integral part of SEO. When AMP was first launched back in 2015, there were speculations that it has two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor.  AMP was huge for SEOs back then however, its impact to SEO was yet to be seen.

Five years later since it was released, AMP is arguably more important than ever.

It is now a known fact that AMP is not a direct ranking factor in itself and having AMP pages on your website won’t necessarily increase it’s rankings immediately. But, Google now gives higher importance on website speed and mobile-friendliness with their switch to mobile-first indexing and the introduction of Core Web Vitals which makes AMP an indirect ranking factor.

I’ll take you through what AMP is and how you can use it to benefit your site’s mobile visitors.

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According to a study done by OnlineGraduatePrograms.com in 2012, one out of four people abandon a website if it loads more than four seconds. Amazon, in another research, calculated that a page load slowdown of just one second could cost them to lose $1.6 billion in sales every year.

These are just two studies about page speed, but if you do a quick Google search, you can find thousands of similar studies showing how important speed optimization is to a certain website.

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I know that the title sounds more like an FAQ but hey, I haven’t found out one specific resource here that approaches to answer this question in an SEO perspective. It’s a very interesting topic because not everyone could afford to maintain a dedicated server.

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There is a really easy way to increase your site’s load speed by an amazing amount. I took one of my longest pages in my God and You site – which is my proposal video to my fiancee – and ran a speed test on it before I applied this performance increase plugin. Here are the results.

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CDN is an acronym for content delivery network. While a self-hosted CDN defeats the purpose of the acronym because it is no longer a network, there are advantages it can bring to further optimize your site speed.

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Most, if not all websites today make excessive use of Javascripts. Your social media buttons? Your plugins? Even your theme? 90% of the time they will include scripts. You are running scripts. Scripts bog down your site speed. Here’s two easy plugins that will take care of that problem.

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It’s not too hard to optimize your site speed if you’re using WordPress. There’s this plugin called W3 Total Cache (W3TC). Let me teach you what to turn on and what you shouldn’t play with in the plugin’s settings. This is bound to increase your site speed by a good margin.

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Site speed is a part of On site optimization that can be really easily overlooked when you’re a busy internet marketer. You’ve got an overflowing email inbox, social media stuffs to take care of, and your next blog entry. Who has time for site speed? Well just so you know, site speed has increased my pageviews dramatically. (Not to mention it’s a ranking factor.) It’s a powerful, rewarding thing to optimize. In this series, I’ll take you through the best, easiest ways to optimize your site speed.

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