Category: Content Marketing

Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020.

And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, ultimately, not useful for anyone who reads them. 

So, what did Google do in response? They put out another addition to their algorithm, called the “Helpful Content Update.” Their goal with this one was to help make sure that valuable content that actually helps their users (a.k.a., people-first content) would be able to rank. 

Much like with every update, SEO professionals like you and I need to revisit our strategies to stay ahead of the game. In this article, I will show you some tactics I use to write content for people first, while maintaining good SEO practices. 

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Nothing is more frustrating than when your team creates outstanding content, and nobody reads it. If you want the content to work in your favor, you need to make sure it ranks so it gets relevant readers right away. 

So if you are a blogger and want to win over your readers, if you run a business and need to outperform your competitors, or if you want to increase your revenue, you need to make sure that all the textual content produced by you or your team is optimized with SEO fundamentals and your chosen content strategy. 

That way, you can ensure your site ranks on the first page of Google Search and gets significantly more traffic. 

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You are stuck in a maze and you’ve tried every possible turn but there is no way out.

This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this.

Yes, even I have those days when getting the mix of SEO and the client’s technical writing desires in your content strategy seems like an unsolvable puzzle.

So here are 5 things to keep close when planning your content strategy so you don’t ever have to damage your keyboard again. You will rank and you will also provide the best possible content to your client and your readers – win, win and win.

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It’s been over four years now since Matt Cutts famously declared, “So stick a fork in it: guest blogging is done.”CONTINUE READING

Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

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One of the most effective link building practices that help generate more traffic on a webpage is guest blogging. This is one of the best ways to be able to connect with an entirely new audience, and boost your rankings entirely. With that in mind, the quality of a guest blog is very crucial, as there are times that some poorly-made guest blogs can be seen as “spammy”, which can make it challenging for some people to post on guest blogging sites.

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I want to ask you to look at the diagram above, for just a few seconds.

Have you done it?

Now I want to ask, is that how you do your content marketing campaign?

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Last week we shared to you some of content marketing ideas from experts. Today we will continue with the second and last part of our two-part  post about Content Marketing for start-ups according to experts.

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Have you ever asked yourself whether you really need to write blogs or not? How about growing your content in order to rank for search engines? Is it a requirement that you should meet?

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Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products?

That was the ‘content marketing’ we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it’s because we’re only a click away from everything we need to know.

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