Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
Data, data, data. As digital marketers, we can’t have too much data right? We use data to solve problems, create new strategies, and optimize further. Have you ever felt a time where there is so much data lying around that you just can’t use them anymore?
I sure have. That’s why I’ve always been looking for tools that could help us organize data that we gather better and easier. And in my journey in looking for tools, I found AnyTrack.io.
Having 1st-page rankings for numerous, decent keywords isn’t the end of the line for us SEOs. Attracting the users that see your search listings (improving CTR), providing easy navigation for them to find more valuable, relevant resources inside your website, and cultivating their loyalty to your brand and website. All of these are still challenges that SEOs need to face. But the biggest challenge of them all is converting your hard-earned traffic to paying customers. So, what exactly do you need to ensure a steady flow of conversions?
Conversion Rate Optimization is one of the areas that businesses should look into if they want to continue empowering growth in their respective industries. A winning strategy starts with a well-formed audit from the CRO specialist that targets contingencies and issues that can come up in the pursuit of astounding conversions. An online presence will only be treated as a nice-to-have for your business if it does not serve any revenue-generating benefit.
So you’re finally ranking on Google and you have a decent amount of traffic going to your site, now what? Well, let me tell you that all the efforts leading to those results would all be wasted if you do not follow it up with a robust strategy that will increase your site’s value to your business.
Much like your link building campaign or the process of your keyword research, CRO should also be on the top list of your priorities. Without the proper enactment of CRO into your SEO, your rate of converting visitors into customers would be mediocre – to say the least. So, this only highlights the importance of CRO for every business or brand that has an online presence.
$1,500 per month. That’s the minimum of how much our Conversion Rate Optimization services costs. And yes clients from all over the globe do get them. Recently, however, we are giving parts of it away for free and it has already landed us over $32,000 in sales – just for 1 client.
The two most important things to a website that wants to make money: Conversion Rate Optimization and SEO. In a perfect world, these two should be the powerhouse – the quarterback – to online success.
The thing is, it’s not a perfect world. And the two may have some intersecting problems along the way that may hinder your success instead.
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You land your site on the top. Traffic is coming in. Things are going “silky smooth”. You feel like you’re on top of the world. You’ve made it. You “got there”. What’s next?
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Let’s face it, you can do all the SEO in the world but if you’re not converting the visitors that land on your site from browsers to subscribers and eventually sales then you won’t make it very far.
As I was reading Copyblogger’s “Internet Marketing for Smart People,” I was reminded of the importance of relationships.
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