Category: Social Media Marketing

With more than a billion active users, YouTube is the second-largest search engine which makes it the place to be for content creators and marketers looking to get more search traffic. 

This makes YouTube optimization a necessity for content creators and marketers alike that don’t want to miss out on the opportunity of growing their audience. I wrote a YouTube SEO guide if you want to know how you can further optimize your videos. 

Just like in any other search engine, tracking your rankings on YouTube and being aware of how you are doing against your competitors is crucial. 

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Ever since Facebook came into the fold during the 2000s, social media sites have become the most widely used internet platforms across the world. Boasting a user base of billions, this is also one of the best places for digital marketers to promote their brands.

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Instagram has become not only one of the biggest social media networks in the world, but it has also become one of the most effective marketing tools as well. With numerous brands and influencers making full use of the platform, Instagram is one of the best places to grow your online presence.

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Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.

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Social Media is one of the most widely used networks in world, with over billions of users worldwide. With this large number, it is crucial to tap into the power of social media for your SEO campaign and expect to get a good conversion rate. Social media marketing is as complicated as it is large, and the trends and interests of the users change on a daily basis. Getting things right would mean that your reward will be immensely high, while doing the opposite would mean more difficulties for your team and your brand.CONTINUE READING

Remember Oscars 2014 when Ellen DeGeneres literally made Twitter crash after tweeting a photo of her with some of the most famous Hollywood celebrities?

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Social media marketing is one of the profitable methods in online marketing nowadays. Aside from the fact that every social network has millions of users and subscribers, social media provides an easy way for brands to get in touch closely with their target customers or audience.

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I’ve been receiving a lot of questions from companies asking why they don’t seem to get the right revenue that they should be earning even after creating a website and producing compelling content.

So I was thrilled to do research about other factors that may hinder businesses from reaching its full potential, and ended up with a great study, “The Value of Social Login” conducted by Blue Research.

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What free services can I use to boost my following on social media?

Quick Answer: There are several free services you can use to increase your following. These include Gremln for scheduling updates, Social Mention for tracking brand mentions and feedback, Addict-o-matic for finding popular content, Google Alerts for news stories, Antavo for creating viral promotions, Reachli for reaching out to visual media sites, How Sociable for tracking metrics across social media sites, and Twenty Feet for integrating Facebook and Twitter. Use these to cut out hours of work, while building a strong social media following.

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