SEO and Digital Marketing News and Strategies

Website traffic is considered one of the main (if not the main) indicators of web success. But there is more to just attracting traffic- website owners and SEO professionals can benefit from doing website traffic data analysis and understanding website statistics and trends. Whether you’re still growing your site or already focusing on acquiring your target market- traffic data analysis can aid in your SEO and marketing strategies. What’s even better is that this can easily be done with free tools such as Google Analytics and Google Search Console.

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Google has already installed Rankbrain, BERT, and MUM into its algorithms to improve its search results for its users. However, how did Screaming Frog stay on top of things? With every Google update, this SEO spider tool adds new features that are worth checking out.

One of its feature updates that I look forward to trying out for our SEO Hacker team’s future website audits is its crawl comparison feature. Screaming Frog has a tutorial on how to use this feature to compare crawls and analyze how crawl data has changed over time.

So, what did this feature do when it came to doing website audits? I explored the feature and found some neat and time-saving “tricks” that will help me and my team audit websites. Let’s get right into it.

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Content is a cornerstone of SEO. First of all, you must ensure you’re providing valuable content to get visible on the search engine results page (SERP). And sometimes, it can be challenging to measure the page quality since there aren’t many parameters that differentiate good content from bad. 

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Imagine that you are the greatest artist or designer to ever live. But you’re starving right now because the amazing works that you produce are not being found by the people who would WANT to buy them.

That’s not where I want you to be, that’s why we built this guide for you so that you will be visible to your intended audience whenever they search on Google.

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There’s tons of complicated crap and data we have to sift through every day. Any SEO professional knows the painstaking process of going through raw data to look for possible optimizations. What could another SEO software do to help that?

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