Category: Google and other Search engine News

Back in the early 2010s, technology started to radically change for the better. SEO was becoming more and more complex and Google was releasing changes left and right. One such change back then was Google’s “In the news” which was implemented in lieu of the original news vertical results. “In the news” changed many things but its greatest advantage over its older sibling was that it relied on a wider set of sources from all over the internet which increased its results as well as tapping into other credible websites that produced quality, share-worthy content.

In 2016, Google changed things up again by launching “Top Stories”, a modernized, better-performing card-style design that presents featured stories better.

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Smartphones are now quickly becoming the primary means of browsing the internet for many people. They’re convenient and they’re portable so it’s no surprise that a lot more people are accessing the internet through their mobile phones on their downtime. However, in an era forgotten (or never experienced, for that matter), mobile browsing was never really good. Back in the days, browsing the internet was primarily done with a PC and secondarily used on feature-phones – and spoiler alert, it wasn’t that good.

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Nowadays, majority of people looking up stuff on Google (or on their preferred search engine) use their mobile devices first and their desktop computers second. Google has announced that they have begun testing on a mobile-first search index. What this means is that Google’s index will prioritize crawling their mobile index to understand how or why a content should be indexed in search. So why is this significant?

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The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term.

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Yes, I know you’re wondering about the exact same thing. RankBrain is out. It has been covered in lots of SEO news sites – but how does this “Third most important ranking factor” really affect SEO?

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This is the question that my friend and I have been discussing since last year, which I believe is also the question of many.

While it’s true that marketers don’t need to rely on link building alone to rank on Google, external links is still a big ranking factor, even in cases where webpages rank without links pointing at them.

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Here’s the real simple gist of how Google Panda 4.0 affects your website. You ready? Okay here it is.

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Happy 15th birthday Google – you are now a multi-billion dollar company. Yeah I know you had your humble moments getting born in a garage somewhere in California. Imagine 15 long years! And now you greet us with your newest kid on the block. Hummingbird. So what’s it made of?

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Lots of businesses went out with the wake of Google’s Panda and Penguin updates. Some of them were unethical. But there were some good that got knocked out too. Search engine results pages have improved since then. But more than just the SERPs improving, here’s what I love about Google Panda and Penguin.

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Google has been very clear about their feelings regarding unnatural links.  Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.

In the wake of Penguin, most SEOs have abandoned their efforts with public blog networks, article galleries, link purchases, directory submissions and automated tools.  Most SEO advice now includes concepts like “link earning” and focuses on “content marketing” as the preferred method of acquiring links.  Upon closer evaluation, however, these new buzzwords don’t stand up to scrutiny.

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