Category: Link Building

You might use up the majority of your time prospecting websites and crafting emails when you’re working on outreach campaigns. And although these take a lot of effort to do, they’re not always the key to winning over webmasters.

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The past month has created a difference in the digital marketing industry wherein more and more businesses are realizing the importance of going digital because of its availability amidst the crisis. Us, as SEOs now have the responsibility to expand our knowledge of strategies and techniques that help us win the SEO game. 

That being said, link building is one of the foundational strategies that all SEOs must know and do. There are different facets to this strategy, but one is often undervalued or abused that it leads to problems in our SEO. I’m talking about anchor texts – a simple factor that all webmasters and SEOs know. But what is it about anchor texts that make them important to our overall SEO ventures?

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Link building involves different tactics that involve the same thing – acquiring high-quality backlinks from authoritative websites to boost your own website’s authority in the eyes of the search engines. However, there’s only one tactic for us to do when we experience lost or broken backlinks – Link Reclamation. It sounds intimidating but it’s one of the most effective tactics we do when we want to improve our backlink profile in the least amount of time. Before we get into the intricacies of link reclamation, what exactly is link reclamation?

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What is HARO, and why should I use it for my SEO?

Quick Answer: Help a Reporter Out or HARO is an online PR platform that is used by journalists and bloggers from popular websites to connect with sources to help out with their content. This, in turn, allows sources to get valuable media coverage from high traffic websites that are great for branding and SEO.

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It’s already a well-accepted fact in the SEO industry that link building is one of the best tactics for improving a website’s organic search rankings. Link building as a tactic involves many strategies and executions that often overwhelm beginners. One such strategy that is vital to link building is prospecting. I’ve been building links to SEO Hacker for quite a while now and finding the perfect prospect for guest posting or simple outreach often still eludes me. But that’s not the case anymore.

Among the hundreds of tools available in the market, I’ve just found one of the best to assist in my link prospecting endeavors. Dibz is a tool created by the Four Dots company to help SEOs and webmasters around the world not waste their time looking for the perfect prospect. Here’s how they helped me maximize (and effectively lessen) the time I spend looking for prospects in the world wide web:

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For those who are just starting out in Link Building and Outreach for SEO, I bet you have a world of questions in your mind. Knowing how to gauge the quality of your links is the most difficult part of the job. This is why it is important that you know where to begin in a successful outreach campaign.

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Link building has always been an integral part of almost all SEO’s foundational strategy. However, as the years went by, understanding which links are “good” or “high quality” for Google has been skewed by the different ways we’ve come up with to build them. In a recent Google Webmasters hangouts, John Mueller talks about what exactly is a “good” link and how webmasters can get them. Let’s find out!

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The presence of nofollow links is important for your website, as they help generate more traffic to your pages. This makes them a very crucial element in your link building campaign and helps your SEO. It’s ideal to get the most value out of these links, which is why they are essential to any website.

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Along with an SEO professional’s link building campaign, there will always be a need for easy link building tactics to help get started. This is especially true for amateur SEOs that have their work cut out for them when a client wants their newly established website to rank on the first page of the search results.

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It is a fact that a successful link building campaign starts with link outreach. However, link outreach has become much harder to enact because of the feeling of alienation content writers get whenever we give them unreasonable amounts of link requests.

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