Category: Link Building

It’s out. There is no one way to build links. There is no holy grail in getting tons of high-quality, relevant links to your site. There is only the untold secret. And I’m about to uncover it now.

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Don’t you hate it when you read about a cool link building strategy…

…but realize that you can’t use it because you run an affiliate site.

“That’s fine for a Fortune 500”, you say to yourself.

“But that won’t work for me. I guess it’s time to drop a few more blog comments!”

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So there’s that recent PageRank update that finally put me through the PageRank 5 barrier. There is no real ‘quantity’ as to when you are going to have that numerical increase in your PageRank score – but I’m pretty sure that my (approximately) 20,000 inbound links is not anywhere quantitatively enough to put me on PageRank 5. So how did it happen?

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Google is constantly changing and improving. It’s obviously not the same as what it was when it started a handful of years ago. The recent Penguin update has changed the way we look at linkbuilding. It used to be about quantity and quality. Right now, linkbuilding is shifting away from quantity – giving a much higher emphasis and importance on link quality and link naturality.

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First and foremost, I would just like to say that linkbuilding is here to stay. Social will NOT take over linkbuilding’s value and effects. There are different levels of linkbuilding that we use in our team that I think you should be familiar of too.

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Guest posting is a very powerful linkbuilding technique. Basically in a guest post, you have full control. You can direct the title tag, anchor text of your backlink, number of words, images, author bio, etc. Let me show you where you have to start

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I’m sure along your SEO journey,  you’ve most probably already encountered news release. This linkbuilding technique is usually a great way to attract links through other publishers and press release websites. And as you well know, other publishers and press release websites can generate a lot of buzz – and they usually have good PageRank juice to boot!

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December 22, 2011 SEOHacker Journal

Linkbuilding by Garrett French

I. Link building Campaign Design
– goals
– What’s working well already? = latest news, infographs…modeled around a white hat linkbait method
– business and mktg goals = brand awareness known companies in SEO…more clients
– linkable assets = seohacker blog
– opportunities = advanced seo course
– depts req. input = marketing, PR…
– resources = budget for inforgraphs, etc.

II. Link building Metrics
– search engine input = links to you or votes
– increase trust/authority = mentioned in community, blogs
– adjust relevance = relevance from keywords -> via incoming links
– SERP input via anchor text = most effective exact match anchor text

III. Link building as Market Engagement
– build company/personal brand = RELATIONSHIPS via recommendations
– build your lead pipeline = engage to where your leads are coming from
– engage the expert community = make yourself recognized by the community…interviews

IV. Linkable Assets
– free apps/tools = YSE
– giveaway = from reviews…”coupons to readers”
– widgets for publishers = infographs, widgets on wordpress, based on others’ sites
– thought leaders/ experts = interviews, surveys
– partner relationships =
– job listings/events/coupons = jobsdb, OJT
– content publishing = guest posting
– budget = donate, buy links…

Was teaching about Link building this week to a new batch of linkbuilders and I figured I should make an About Link Building post for any new linkbuilders out there who wants a one-stop resource to guide them. I’ll be focusing on the different linkbuilding factors, linkbuilding methods and linkbuilding results.

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