Link Building Strategies: Why not Link Exchange? I’m sure you’ve heard this before – link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal? Just make sure you don’t do more scratching than they’re giving you. CONTINUE READING Link Building3-Way link exchange request, back links, backlinks, exchange link, inbound links, Link building, link exchange, link exchanges, linkbuilding, quality backlinks, quality linkbuilding, why not link exchange