Link building, when done correctly, is advantageous. Not only does it build connections that lead to higher rankings in major search engines, but it also makes the internet a more navigable system. However, due to Google’s continued evolution and progress, link building as an SEO strategy is becoming increasingly dependent on quality over quantity.
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Broken Link Building
Broken Link Building is another technique that SEO specialists use discreetly – it’s also one of the helpful ones. Why not, when you’re trying to fix a webmaster’s broken link for him?