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It’s well-known that Google has been the default search engine for Apple’s Safari browser on all of its platforms. However, recent chatter in the industry seems to point that Apple is now increasing its search efforts to come up with a search engine to combat Google, the search engine giant. Apple products are one of the most famous gadgets around the world, used by many – so what could this piece of news entail for SEOs and Webmasters around the world?
