The past month has created a difference in the digital marketing industry wherein more and more businesses are realizing the importance of going digital because of its availability amidst the crisis. Us, as SEOs now have the responsibility to expand our knowledge of strategies and techniques that help us win the SEO game. 

That being said, link building is one of the foundational strategies that all SEOs must know and do. There are different facets to this strategy, but one is often undervalued or abused that it leads to problems in our SEO. I’m talking about anchor texts – a simple factor that all webmasters and SEOs know. But what is it about anchor texts that make them important to our overall SEO ventures?

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