Category: SEO School

Google Adds Video Reports in Search Console

Videos are rapidly changing the way people search. The thing is, it’s not just about YouTube anymore. Google recently added a new report in Search Console for Video content that allows webmasters to see how their own videos perform on search results and errors in their structured data markup.

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Rank Tracker Update: Competitor Analysis and More Accurate Data

SEO Powersuite’s Rank Tracker is already known to be one of the most reliable keyword tracking tools. It separates itself from other keyword tracking tools by providing data that others don’t offer. From the usual keyword rank tracking to ranking progressions, SERP analysis, integration of analytics and search console data, and keyword mapping, Rank Tracker is a proven tool that is worthy to be part of your arsenal of SEO tools.

Rank Tracker is not only known for its tracking features, but it also packs a powerful Keyword Research tool that SEOs should consider using. Twenty-three keyword research tools are integrated into it such as Google Ads Keyword Planner, Google Search Console, and Bing Related Search.

Recently, Rank Tracker’s built-in Keyword Research tool got an upgrade making it a better asset for SEOs. They’ve launched major data updates last year like their Backlink Index and Settings Sync. Now, with the recent update they launched, keyword research will be easier, much more detailed, and faster. Here’s a recap of their latest updates.

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Understanding Links Through Google’s Eyes

Link building has always been an integral part of almost all SEO’s foundational strategy. However, as the years went by, understanding which links are “good” or “high quality” for Google has been skewed by the different ways we’ve come up with to build them. In a recent Google Webmasters hangouts, John Mueller talks about what exactly is a “good” link and how webmasters can get them. Let’s find out!

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Using Keyword Stemming to Enhance your Organic Traffic

Keyword research is a fundamental SEO practice that enables us to find the best set of keywords that will allow our websites to grow their organic search traffic. Along with the service of the brand, keywords are also the basis for how content will be formulated, along with how link building and social media campaigns would be managed.CONTINUE READING

How to Boost Your Business Using Facebook Local Search

Ever since Facebook came into the fold during the 2000s, social media sites have become the most widely used internet platforms across the world. Boasting a user base of billions, this is also one of the best places for digital marketers to promote their brands.

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Guest Blogging for Links and Traffic: My Five-Step Process for Getting Published on Top Publications

It’s been over four years now since Matt Cutts famously declared, “So stick a fork in it: guest blogging is done.”CONTINUE READING

A Look into Misspelled Keywords and Typographical Errors in Search

Typographical errors are something that tends to happen on a regular basis, whether it be from a typical post on a blog or social media, and even during search queries. For the lattermost part, Incorrect and misspelled keywords in search is something that tends to happen quite often.

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How the New Instagram Shopping Can Help Boost Your Business

Instagram has become not only one of the biggest social media networks in the world, but it has also become one of the most effective marketing tools as well. With numerous brands and influencers making full use of the platform, Instagram is one of the best places to grow your online presence.

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Elements of a Viral Social Media Campaign

Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.

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Linking The Past: Why Nostalgia Marketing Works

Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

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