Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
$1,500 per month. That’s the minimum of how much our Conversion Rate Optimization services costs. And yes clients from all over the globe do get them. Recently, however, we are giving parts of it away for free and it has already landed us over $32,000 in sales – just for 1 client.
The two most important things to a website that wants to make money: Conversion Rate Optimization and SEO. In a perfect world, these two should be the powerhouse – the quarterback – to online success.
The thing is, it’s not a perfect world. And the two may have some intersecting problems along the way that may hinder your success instead.
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You land your site on the top. Traffic is coming in. Things are going “silky smooth”. You feel like you’re on top of the world. You’ve made it. You “got there”. What’s next?
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It’s all in the link – that’s what I always say. Just enough quantity with the right quality. The perfect mix.
We all know that a hundred good links is better than 10,000 bad ones – but how exactly can you tell? Where’s the dividing line between ‘really great’ and ‘downright shady’?
Accelerated Mobile Pages (AMP) has been out for a few years now and it has become an integral part of SEO. When AMP was first launched back in 2015, there were speculations that it has two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor. AMP was huge for SEOs back then however, its impact to SEO was yet to be seen.
Five years later since it was released, AMP is arguably more important than ever.
It is now a known fact that AMP is not a direct ranking factor in itself and having AMP pages on your website won’t necessarily increase it’s rankings immediately. But, Google now gives higher importance on website speed and mobile-friendliness with their switch to mobile-first indexing and the introduction of Core Web Vitals which makes AMP an indirect ranking factor.
I’ll take you through what AMP is and how you can use it to benefit your site’s mobile visitors.
There was a time when Dublin Core was the craze of on-site optimization. And then, it just faded away. As if it never existed. There were no write-ups on what happened to it or if it still works. This is what’s left of Dublin Core as I rummaged through the cracks.
Let’s face it, you can do all the SEO in the world but if you’re not converting the visitors that land on your site from browsers to subscribers and eventually sales then you won’t make it very far.
Quick Answer: Proper link placement as well as long and descriptive anchor text that is action-oriented and helps drive the number of clicks your link is getting. Minimizing distractions (such as the number of ads on the page) and achieving a healthy balance of content versus links will also keep your readers’ eyes on your content (and your links).
Have you been link building for years now? Then perhaps you’re also doing outreach for years, still with the hope that your contribution will be accepted.
And still, it isn’t working.
There are 2 kinds of marketers, as Pamela Vaughan described it. The first one hunts for one big idea, while the other one grows through pervasive optimization.
We used to be the hunters. However, as content drastically grew in terms of amount while the demand remained static, it has become harder to be the hunter.
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