Category: SEO

12 Important Lessons I Learned After Losing 101,569 Tweets

It was a major decision that we’ve held off for too long. I was tapping my fingers on my computer table contemplating if the risk was worth it. I was about to lose 101,569 recorded tweets and retweets (accounting for 77% of our entire social shares) on SEO Hacker’s articles. I breathed out a long sigh before finally telling my developer “Let’s do it.”

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A Simple Guide to Retaining Your Customers

Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide.

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Bite-Sized Truths and Myths About SEO

Myth: On site optimization is just a small part of SEO.

Truth: On site optimization plays a big role.

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What Part of SEO Died?

Rumors of the death of SEO have been, as Mark Twain famously said (back when he was still alive), greatly exaggerated. As you well know if you’ve been following this blog or are even remotely familiar with search engine optimization, people have been saying for years that SEO is on its way out, while others have scoffed at the notion.

The argument never seems to get old and has lately been heating up even more. Some folks insist that PPC (pay per click) is the way to go, but others argue that while PPC has its place, SEO is still a viable means of driving traffic to your site.

Who’s right?

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How our Team Stays Updated with SEO and Digital Marketing

I understand. It’s really tough to keep yourself updated with all the clutter, truths, myths, and ultimately, crap content out there on the web. So here’s the little ingredient we use at SEO Hacker to keep ourselves updated with the latest in the industry.

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The Rising Digital Storm: SEO and Online Marketing in the Philippines

Back in 2012, local online marketing expert Jason Acidre predicted that the Philippines “will have toppled off all other countries in the worldwide SEO landscape” in 2014. As we approach the end of the Q1 2014, I think he was right on target.

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A Complete Guide for Conducting a Link Audit

I firmly believe a thorough Internet marketing audit would benefit every website engaged in Internet marketing.  In particular, conducting a link audit periodically would be even better.

Search engines modify their algorithms from time to time.  Keeping current with their guidelines and requirements is crucial for success.  The risks are simply too great to bypass link audits.

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Four Branding Efforts that Can Increase User Dwell Time

Improving user experience can help you send out brand signals to search engines and tell them that your site deserves higher rankings in SERPs. The more time your users spend in consuming your content (blog post, infographics, videos, etc…), the better dwell time metrics your site will garner, sending positive signals for your site’s SEO.

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The New SEO

The New SEO Era: 5 New Grounds to Avoid Extinction

SEO is an ever-changing industry. We all know it. Not long ago, SEO used to simply be about keywords, then it became about links, then it became about all that plus social signals, plus site speed, plus less ads above the fold, plus, plus, plus. So what do we really need to consider in this new era of SEO?

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CRO vs. SEO

DIGITAL Marketing:

Behavior of B2B and B2C in terms of leads generation.
B2C use social media more than SEO
- direct to consumers
B2B use SEO more than social media
- uses search to find more leads/companies in their niche

SEO vs. CRO

SEO is getting the traffic
CRO is capturing the traffic to convert them from visitor to consumer.

Sale is an indicator of CRO success while SERP ranking is for SEO.
A copywrite is a writeup that sells.

CRO is the next step of SEO.

CRO is a tier 2 service.