Category: SEO

One of the things that I like the most about the SEO industry is that education is easily accessible to literally anyone who wants to learn about SEO. I have seen the growth of the knowledge base throughout the years as more and more SEO experts share their experiences and strategies that they have discovered. Google has also put in the effort to educate people about search.

However, with so many resources available online, it also became a problem for those who are new to SEO to find reliable websites to answer their questions. Yes, there are a lot of authoritative websites but there are also those who try to misinform people or complicate things. And so in this blog post, I’ve compiled the most frequently asked questions about SEO and I’m here to answer them all.

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Search intent is one of the most important factors to consider when you’re trying to rank for any keyword on Google. Besides learning how to utilize search intent for keyword research, you should also know how to develop your articles around it. Take note that the more relevant your content is to a user’s search intent, the higher you can rank on the SERPs. To help you do just that, today I will be showing you how to make search intent optimized blog content.

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How do you find and fix broken links on a website?

Quick Answer: To find broken links on your website, you can use Google Search Console’s Coverage Report, or website audit tools like Screaming Frog and SEMRush. To fix these broken links, you have several options, including revising incorrect URLS, redirecting URLs that have been moved, and removing links that are no longer relevant.

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Search is an integral part of the buyer’s journey. When a person searches for a product or a service, they would initially search for a business that provides it near them. In fact, 46% of Google searches are looking for local information and 97% of search engine users search for local businesses (Go-Gulf). These are huge numbers that represent how powerful and important local SEO is for businesses.

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Doing SEO is never as easy as publishing an article, taking a nap, then wait for it to rank. SEO needs to be holistic and it takes efforts in all areas of it to be truly successful. It has been this way and it will surely be this way in 2021 and the next years to come.

However, one can only do so much and there are so many stuff to think about and focus on. It is really easy to get lost in SEO and forget about other factors when you are trying to optimize one factor after another. That is why I created this checklist to help you organize your thoughts and don’t miss a beat. If you want to be successful in SEO in 2021, follow this checklist to help you plan your SEO strategy.

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2020 was a year full of anxiety and uncertainty. There was so much going on around the world that it also affected the way how people search. With the year 2020 now ending, it is now time for us to look forward and prepare for what’s to come in 2021.

It is no secret that SEO is an ever-changing game. From the words of Prabhakar Raghavan, Google’s Head of Search:  “Search is never a solved problem”. That is why Google continues to innovate and we SEOs should do the same.

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With so many things to think about in SEO, people tend to forget about the importance of image SEO and the value that it could bring to a website. As a result, images are only added just for designs and to accompany articles barely having any optimizations.

When Image SEO is mentioned, most would think about alt text and that’s it. Well, I hate to break it to you, but there is more to image SEO than just alt texts. 

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What is an event schema markup?

Quick Answer: Schema is a type of code that help search engines (like Google) better understand the content on a given page. This is used to present more informative and “rich” results for users. So using event schema markups will help Google know you’re hosting and promoting events. This can really help optimize your pages, so they’re more likely to pop up on the SERPS.

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When there are unexpected movements within the contents of a web page, it could be a frustrating experience to a user because it could interrupt something that they are doing on the page.

Just imagine trying to scroll through the catalog of an ecommerce website and suddenly the products started to move left and right on its own and before you know it, you’ve accidentally placed the wrong products in your shopping cart. That is an example of what Cumulative Layout Shift means.

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Have you ever experienced trying to click on a button or a link on a website but it doesn’t seem to respond right away? That small delay leaves a bad impression on users that may ultimately be the reason why they don’t visit more pages on your website or worse, not return at all.

In this third part of our Core Web Vitals guide, I will walk you through the second Core Web Vitals metric, First Input Delay (FID).

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