Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
Quick Answer: While buying backlinks for your website can theoretically boost your rankings, there are many cons to buying links, with the biggest one being the risk of penalization by Google (as it goes against their Webmaster Guidelines). It is a risky strategy, and I suggest only buying links with the goal of promoting or advertising your website in mind.
Businesses have suffered a severe repercussion from the economical effects of the pandemic. Amidst the unfortunate climate regarding different industries, one of the businesses that continue to thrive is Digital Marketing and this is primarily because of the flexibility involved in its work processes. A team with solid core values and a clear vision in mind is one to reckon with in terms of productivity and results so this is a fundamental area to pay attention to.
There have been plenty of Google updates but you may think, “Why can’t SEOs shut up about this one?”. The May 2020 Core Update has been rolled out in a time when digital has become colossal in the lives of people with many e-commerce sites and social media marketplaces seeing a surge in business from this avenue. With that, competition is more vicious than ever as many digital marketers clamor to find ways to achieve that top spot.
Before the May 2020 Broad Core Update was released, there have been talks about it among the SEO community. “Surely Google would not release an update during this time,” but lo and behold they have announced it on the 5th of May that left some of us dumbfounded on the results that they have received. The announcement has kept us on our toes as most updates go, they usually roll out during the first or second week of implementation.
With this in mind, I have constantly monitored my sites and my clients as well to see if any of them came out strong or if they have been hurt by the update.
SEO Content augmentation is one of the tasks that can give blogs the boost that they need. The effort to change your content and promote its authority will gain results either for your rankings, traffic, or clicks. Marketers should know by now that content will help them achieve great heights, especially in their goal towards online visibility.
The Coronavirus pandemic has greatly affected businesses on a global scale since no one remains unscathed by the economic effects of the virus. One thing stays the same is that Search Engine Optimization (SEO) is an investment that will generate growth for businesses, no matter what niche they belong to. This is why we are going to talk about how an SEO company and a small business can team up together towards success.
The past few months have been rough as the infectious COVID-19 continues to plague the world. Countries affected are implementing lockdowns to prevent further spread of the virus and the economical effects are massive. Businesses are in crisis mode; some are able to continue to operate but with limitations while some have to completely halt operations.
A few weeks ago, I published an article on How the Coronavirus is affecting search and the negative effects of COVID-19 are evident for some industries. Due to companies losing profits, the service industry is massively affected and digital marketing companies are no exception
I have heard of people who have been calling the past few days, the “new normal”. We are in the midst of history. The way that health sectors, technology, and businesses regenerate from this crisis will dictate progress that will come in the coming years. For those who are staying at home, this is the perfect time to learn. Seize this opportunity to know more about the world, study that foreign language you’ve been meaning to learn, and for those who do SEO, take COVID-19 as a case study of how search works as a lifestyle for people.
You just started a new website for your business. You poured in a lot of hard work to get it up and after a few weeks, you finally got some sleep. But after a few weeks, your Google Analytics is not looking good. What now?
If you have a new website and you want to get traffic going, you need to rank for keywords. Keyword research is a fundamental SEO process. The keywords that you choose to rank for when you start doing SEO for your new website is going to define your success or failure.
Since the first search engine was born in the ’90s, people who would try to exploit search algorithms and find the easy path to the top of the search results were also born. This has become problematic for search engines trying to provide users with the best results but spam websites would come out on top.
As a result, Google made improvements on its algorithm so that it can better evaluate websites for shady tactics and easily detect spam. And to avoid these websites from ruining the users’ experience, Google started slapping spam websites with manual actions.
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