Category: SEO

September 10, 2019 was the date when Google announced that they will be making changes to the “nofollow” link attribute and also release two new kinds of link attributes that are rel=”sponsored” and rel=”ugc”. This update caused uproar in the SEO industry since the nofollow link attribute was introduced way back in 2005 and was only changed after 14 years. The two new link attributes were released when the news was announced but the nofollow link attribute update was due to be released on March 1, 2020. So, what exactly does this update entail and how can we adapt?

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Google has had its fair share of makeovers over the years that both seasoned and rookie SEO players have experienced. As the Panda Update celebrates its 9th birthday, it is an insightful effort to see how far it has come from its conception over a decade ago.

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We’ve all been there. Having an incompetent or below average hosting provider that did not perform up to par which led to our website’s malfunctioning or an intense slow down in page speed – both detrimental to SEO and your business website’s growth. Every minute that a website is down due to server problems, you lose traffic, you lose rankings, and you lose profit.

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How often do SEOs repeat time and again in their minds that content is king but fail to make it convert to traffic? It all boils down to SEO site structure and how content plays a role in leading users through a significant experience on their website. I have been in the industry for a decade now and I have learned that your content is just as good as its value for promotion. If your content is all over the place with no foundational basis on how you can use it to boost traffic to your site then your efforts may well be wasted.

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Handling pagination is often a tricky task for SEOs. If you’re using crawling tools for your on-page SEO, I’m sure you’ve experienced seeing warnings that you have duplicate page titles and other meta tags only to discover that all of those are coming from paginations. 

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Google Manual Review is made possible by a dedicated team of evaluators that help their team in making search fresh and relevant to users. Of course, you would want to be on their good graces even if a positive quality rating does not directly affect rankings.

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With more than a billion active users, YouTube is the second-largest search engine which makes it the place to be for content creators and marketers looking to get more search traffic. 

This makes YouTube optimization a necessity for content creators and marketers alike that don’t want to miss out on the opportunity of growing their audience. I wrote a YouTube SEO guide if you want to know how you can further optimize your videos. 

Just like in any other search engine, tracking your rankings on YouTube and being aware of how you are doing against your competitors is crucial. 

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As an SEO strategist, it would do us well to have great tools at our disposal. I have previously talked about Netpeak and I must say that their tool updates are worth mentioning especially with something as big as this. The importance of crawl budget and domain crawling for SEO is momentous, with the fast-paced digital world requiring us to be vigilant especially for onsite optimization.

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If you own a news website and you’re looking to grow your traffic and reach more users, Google News is the place to be. Google News is a news aggregator by Google that was launched in 2002 and by 2013, the platform has more than 50,000 verified news sources and receives 6 billion visits per month.

What Google News does is collate news articles from its list of verified websites and serves it to users based on their interests and location. It is available in more than 60 regions and 35 languages. Through Google News, users are able to access fresh local and worldwide news. Users can also customize the content that they can see by setting up their interests.

Since the platform is accessible worldwide and has a prominent number of users, Google News can boost the traffic of a news website by a significant amount. However, publishers would have to follow Google’s set of criteria for them to get their content visible in Google News. It’s difficult but it’s not impossible.

The good news is, now you don’t have to submit an application to Google anymore and wait for your verification. All you have to do is to adhere to Google New’s content policies. Here’s what you need to know.

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Having an e-commerce website is a lot more work than you think. More than optimizing the site as a whole, you should also look at your product listings as a foundational channel for optimization. With the call to satisfy user intent, it only makes sense that you should pay attention to your products and make it rank on the SERPs.

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