Google has been in the business in the past decade of making things more transparent for their users. The year 2011 brought users the ability to manage ad preferences and block specific advertisers from the SERPs and email. Fast forward to 2020, they expanded their 2018 identification policy for political advertisers into a full-blown advertiser identity verification program. They created this program to help users know more about the advertisers before taking any further steps to engage with their ads.

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