Videos are rapidly changing the way people search. The thing is, it’s not just about YouTube anymore. Google recently added a new report in Search Console for Video content that allows webmasters to see how their own videos perform on search results and errors in their structured data markup.
Quick Answer: Search Appearance in Google Search Console shows us the different kinds of rich results that your site was shown in. It also shows us if your site was displayed using Web Light results or video results. Search Appearance also provides the number of clicks versus impressions data. You can improve your search appearance by utilizing structured data, rich cards, data highlighter, HTML improvements, and Accelerated Mobile Pages.
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