Quick Answer: Schema is a type of code that help search engines (like Google) better understand the content on a given page. This is used to present more informative and “rich” results for users. So using event schema markups will help Google know you’re hosting and promoting events. This can really help optimize your pages, so they’re more likely to pop up on the SERPS.
In the age that we are living in, most of the daily problems we encounter are not solved by asking an expert or contacting a friend. What do we do? We Google it.
Your computer showed an unknown error? Need to change your WiFi password? Want to know the best way to take care of your new succulents?
You go to Google, you start with ‘How to’ and you fill in the blanks. That’s right. If you have a problem, you ask Google How-To.
Applying schema markups for your website can take a lot of time and effort because of the variety of markups you have to create. Who has the time to write Product schema code manually for more than a hundred products or create How-to schema per article they publish?
While it may look like a hassle, applying schema markups is well worth your time and there are tools that could help make your life easier.
Structured data has become to be one of the biggest things for search. Since Schema.org was launched in 2011 by the search giants Google, Bing, Yahoo, and Yandex as an initiative to create a common set of schemas for the web, there have been tons of improvements in the database.
Through time, the number of websites using structured data is small even though the advantages of it are clear. Google and other search engines have made ways to better track data and advocate the use of it.
Specifically, Google made better use of structured data through Rich Snippets to optimize the appearance of search results.
Schema has become an integral part of optimizing your website for search, as it helps search engines have a better understanding of your website, allowing it to become more accessible for the users. When it comes to informative aspects of your website, adding schema markup provides more context for search engines for information such as location, contacts, and other crucial information that you want to provide to the user.
Practicing SEO is one of the most engaging “jobs” in the world because it’s one of the few crafts that can be done in more than one way. While a majority of the SEO methodology are defined to be either White Hat SEO or Black Hat SEO, the fact remains that “there’s more than one way to skin a cat”, so to say. Personally, I’m partial to White Hat SEO myself and to achieve my goals with my strategies, I have to rely on the best tools to get the job done.
Quick Answer: Search Appearance in Google Search Console shows us the different kinds of rich results that your site was shown in. It also shows us if your site was displayed using Web Light results or video results. Search Appearance also provides the number of clicks versus impressions data. You can improve your search appearance by utilizing structured data, rich cards, data highlighter, HTML improvements, and Accelerated Mobile Pages.
I used to believe that you didn’t need to be a technical person when it came to SEO. That powerful copywriting and awesome outreach strategies can bullishly push your way to the top. I realize today that I was wrong. Dead wrong.
Believe it or not, this statement is accurate. Schema has been the project of major search engines since 2011. Google, Bing, Yahoo and Yandex have thought it over – and they’re using Schema markup even today. Let’s go through its benefits – SEO and otherwise – and how you can apply it for your website, in this post.
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