Quick Answer: Schema is a type of code that help search engines (like Google) better understand the content on a given page. This is used to present more informative and “rich” results for users. So using event schema markups will help Google know you’re hosting and promoting events. This can really help optimize your pages, so they’re more likely to pop up on the SERPS.
In the age that we are living in, most of the daily problems we encounter are not solved by asking an expert or contacting a friend. What do we do? We Google it.
Your computer showed an unknown error? Need to change your WiFi password? Want to know the best way to take care of your new succulents?
You go to Google, you start with ‘How to’ and you fill in the blanks. That’s right. If you have a problem, you ask Google How-To.
Schema has become an integral part of optimizing your website for search, as it helps search engines have a better understanding of your website, allowing it to become more accessible for the users. When it comes to informative aspects of your website, adding schema markup provides more context for search engines for information such as location, contacts, and other crucial information that you want to provide to the user.
Quick Answer: Adding an aggregate rating schema markup enables Google to feature your review ratings. There are three ways to add this to your site: microdata, RDFa, and JSON-LD, with the last being the simplest and Google-recommended option for you (and can be done so manually). When adding this schema type, make sure to add a reviews page on your site, utilize a 5-point scale, and mark up all your pages gradually. And remember: don’t place your ratings on your homepage.
Practicing SEO is one of the most engaging “jobs” in the world because it’s one of the few crafts that can be done in more than one way. While a majority of the SEO methodology are defined to be either White Hat SEO or Black Hat SEO, the fact remains that “there’s more than one way to skin a cat”, so to say. Personally, I’m partial to White Hat SEO myself and to achieve my goals with my strategies, I have to rely on the best tools to get the job done.
Google has recently amended the guidelines for the reviews schema to control and eliminate schema reviews that are deemed to be vulgar and contain profanity. CONTINUE READING
There was a time when Dublin Core was the craze of on-site optimization. And then, it just faded away. As if it never existed. There were no write-ups on what happened to it or if it still works. This is what’s left of Dublin Core as I rummaged through the cracks.
Believe it or not, this statement is accurate. Schema has been the project of major search engines since 2011. Google, Bing, Yahoo and Yandex have thought it over – and they’re using Schema markup even today. Let’s go through its benefits – SEO and otherwise – and how you can apply it for your website, in this post.
Schema is the new way of Google, Yahoo and Bing to sort the whole internet out. It is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about. So now that we know, the question to ask yourself is, how will Schema affect SEO?
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