Schema has become an integral part of optimizing your website for search, as it helps search engines have a better understanding of your website, allowing it to become more accessible for the users. When it comes to informative aspects of your website, adding schema markup provides more context for search engines for information such as location, contacts, and other crucial information that you want to provide to the user.
Quick Answer: Adding an aggregate rating schema markup enables Google to feature your review ratings. There are three ways to add this to your site: microdata, RDFa, and JSON-LD, with the last being the simplest and Google-recommended option for you (and can be done so manually). When adding this schema type, make sure to add a reviews page on your site, utilize a 5-point scale, and mark up all your pages gradually. And remember: don’t place your ratings on your homepage.
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