Tag Archives: outbound links

How to Track Outbound Link Clicks with Google Tag Manager

How do I track outbound link clicks on Google Tag Manager?

Quick Answer: Log into your Google Tag Manager account, and go to the variables section. Click “New” under the User-Defined variables section, and select the Auto-Event variable. Go to Triggers, and create a new tag. Then, select “Click – Just Links,” under Trigger Type. Go to “Tags,” and click “New.” Under the Tag Configuration section, select “Google Analytics: Universal Analytics.” For the Triggering field, select the Trigger that you created earlier. Lastly, save the tag, and review it in Preview Mode. You should also check if it’s firing properly in your Google Analytics property. Check out our post below for a more in-depth guide.

How to Track Outbound Links using Google Analytics

How do I track outbound links in Google Analytics 4?

Quick Answer: In the latest version of Google Analytics (GA4), outbound clicks are automatically tracked. To view this data, click on the “Real Time” section of your Google Analytics dashboard. Then, choose “Events,” then “Overview.” Next, click “outbound-link,” and set the secondary dimension to “Source.” This will show you all the sources of outbound link traffic.

Author’s Note: The process outlined below is not applicable to the current Google Analytics anymore. To know the latest process on tracking outbound links clicks, read How to Track Outbound Link Clicks with Google Tag Manager.

Outbound Links Tutorial

Why are outbound links good for SEO?

Quick Answer: Outbound links are important for your SEO because they increase the relevance of your website. They also help search engines determine how useful and helpful your pages are. This is because they provide trail of crumbs that allow search engine algorithms to process what you do, and the industry you’re in.

2 Things to Avoid When Linkbuilding

Links are an essential factor for the Search engine Optimization of your website. As I’ve pointed out in my previous entry, Links make up to almost 75% of your whole search engine optimization effect.

As SEO specialists, we always keep a keen eye on links. And we always try to accumulate and build links for our website. We find good, relevant and high quality sites to get or ask links from, then we do our stuff. But we should also know the things we have to avoid when we’re building links.

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