Blogs make for great reading because bloggers tend to be individuals or companies blogging unbiased content. That makes for a refreshing read compared to advertising-backed publishers, sponsored writing, unjustifiable opinions, and scores of other nuances that make even long-term, respectable publishers dwarf in comparison to trust.

For a blog to reach this stage of “dumbing down what the big publishers claim,” there’s a long way to go. Here are some tips to make your blog stay on the high-performance circuit.

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