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We all know that our meta tags get crawled and indexed due to the fact that it comes out on the snippets and several other reasons. But we’ve also heard that it doesn’t have any weight on page rankings. So how does it work? How does a search engine treat the meta tags in your webpage? What does search engines do with your meta tags?
Meta tags are codes in your website’s <head> portion. They are invisible to the users and are by far, the only legal way to have unseen keywords in your website. Don’t you ever wonder what search engines do with your meta tags since we know that it doesn’t affect page ranking anymore? I know I do. So I read some articles about it and found out from Search Engine Land what exactly your meta tags is being used for by the search engine crawlers.
There are three things that a search engine crawler does with your meta tags: