Rumors of the death of SEO have been, as Mark Twain famously said (back when he was still alive), greatly exaggerated. As you well know if you’ve been following this blog or are even remotely familiar with search engine optimization, people have been saying for years that SEO is on its way out, while others have scoffed at the notion.

The argument never seems to get old and has lately been heating up even more. Some folks insist that PPC (pay per click) is the way to go, but others argue that while PPC has its place, SEO is still a viable means of driving traffic to your site.

Who’s right?

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