Category: Google and other Search engine News

In the Official Google Webmaster Central blog, Google announced that the Rich Results Test tool is now officially out of beta and is now supporting all of Google’s rich results feature.

Google also announced that the Structured Data Testing tool is going to be deprecated. It is still available for a short time but there is no specific date yet on when Google will officially remove it.

Moving forward, Google urges webmasters to use the Rich Results Test tool to validate all structured data markups. Here’s what you need to know about the Rich Results Test tool.

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Google News is the go-to platform for millions of users worldwide for local and international news. It is the largest news aggregator in the world. It collects fresh news articles from around the web and serves it to users depending on relevancy, location, interests, and more. 

Appearing in Google News provides a lot of benefits for website owners such as more website traffic and additional monetization options. It also opens up your website to a broader audience since it is available on various devices across different countries. And unlike Google Search, websites are served to a user through a feed rather than a search results page.

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Earlier this month, Google released its annual Webspam Report in the Official Google Webmaster Blog for 2019 where they discuss their fight against webspam. Webspam refers to webpages that try to manipulate Google’s algorithm or use techniques that are deceptive to users.

As someone who is devoted to doing white-hat SEO, I personally look forward to this every year. This is not only a good way of getting in the know on what Google is doing to make their website a safer place for users but also it is a great way to avoid trouble for your website.

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Just a week ago, Google announced a new update that will effectively help them gauge how users experience your pages. The new update will include their old user experience factors such as page speed and mobile-friendliness which will be incorporated into the new Core Web Vitals they released to come up with a much more accurate metric for a user’s page experience. So, if Google determines that a page gives users poor experience, they MAY not rank it as highly as they are ranking it now. The official name of the update is Google Page Experience update and it is expected to be rolled out sometime next year. 

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It’s the time of the year again where Google releases its core update. However, times are different now because of the ongoing pandemic and we won’t know if this core update will negatively affect us. Being on top of everything right now is important since a lot of businesses are opting to go digital because of the ongoing pandemic. These give us SEOs and digital marketers a massive opportunity to bring quality services to more people who need it. But with core updates, success in the search industry is uncertain since unexpected variables and factors are constantly added in the SEO game. 

Google announced the May 2020 Core update through their Google SearchLiaison Twitter account a few hours ago. A follow-up tweet was made an hour after the original announcement that informed everyone that the May 2020 Core Update is now live and is rolling out steadily although it could take up to two weeks before it’s fully rolled out. 

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Starting out to advertise on Google is not easy. When you have finally decided on the course that you are going to take with your Search Engine Marketing (SEM), you have to take it upon yourself to maximize the space that Google has given you. This is also a cost-effective way to advertise because you can make sure that your budget will not burn without cause.

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The past few months have been rough as the infectious COVID-19 continues to plague the world. Countries affected are implementing lockdowns to prevent further spread of the virus and the economical effects are massive. Businesses are in crisis mode; some are able to continue to operate but with limitations while some have to completely halt operations.

A few weeks ago, I published an article on How the Coronavirus is affecting search and the negative effects of COVID-19 are evident for some industries. Due to companies losing profits, the service industry is massively affected and digital marketing companies are no exception

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The Coronavirus global pandemic is still plaguing most parts of the world and it doesn’t look like recovery will happen any time soon. As the virus spreads in the world, the global economy is also negatively affected. Businesses having to close shop or potential customers not coming out of their homes in fear of being infected has made digital the primary way of interacting and satisfying the needs of the customers.

These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital. As the reliance on digital and search continues to increase amidst difficult times, it’s not long before businesses realize the importance of going digital and having great search presence and that’s where we SEOs do our part. 

That being said, how exactly does the Coronavirus pandemic affect the way people search? Let’s find out.

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As Google slowly migrates old tools they had to Google Search Console, they’re also coming up with new updates that will help webmasters and SEOs do their work, monitor changes, and accurately track their website’s performance. Now, with their recent update to Google Search Console’s Change of Address Tool, we’ll now be able to update and monitor our site moves. Here’s how:

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Knowing what users and customers think of your business is an immense part of growing and increasing your business’ reputation. This is why such a large number of websites use the review or “AggregateRating” schema markup on their websites. Having a rating displayed or a short review is what most webmasters want since it makes their search engine listing look better than the rest which results in a click and a potential customer. However, tracking all the pages that have these review markups can be a hassle, especially if you have an eCommerce website that has thousands of products, all of them having a review schema that could lead to a review rich snippets. But Google has now released something that can help all us webmasters and SEOs.

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