Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
User experience has always been an important factor for your SEO campaign. Spending enough time on improving your site’s user experience can go a long way, and will help your long-term SEO goals. But improving it is not as easy as it sounds.
In today’s online landscape, an effective SEO content strategy is what most SEO professionals yearn for. But where do we find it? Is there a blueprint for an effective SEO content strategy that would improve your SEO indefinitely? Yes, there is.
SEO Competition analysis is an essential aspect of any SEO campaign. Aside from your link building campaign, content writing and publishing, and keyword research, you must be mindful with how your competition performs in the online landscape.
When you first look at SEO and its corresponding process, it’s actually deceptively simple. We look for the right target audience, we create and optimize our website to match the audience’s intent, we ensure that Google can find, trust, and index our website, and we eventually strive to increase traffic while having higher rankings. However, what should you do if you can’t rank any higher, but still want to gain more traffic?
Modern society has shifted from a computer/desktop focused landscape to a place where the mobile platform dominates a majority of the online industry.
It has only been a year since Google announced that they are moving to a more mobile-focused indexing, and the SEO landscape has never been the same. That announcement only necessitated the incorporation of a responsive web design to an SEO’s mobile website because having a responsive web design affects your SEO through positive user behavior signals.
SEO professionals have, at one time or another, experienced having low-quality pages. There are numerous factors in play when Google judges what quality a page has. From the searcher’s behavior to spelling mistakes, a lot of things determine your page’s quality.
The one thing that remains constant in an SEO professional’s strategy is that content is still king, and to make the best SEO blog post they could possibly produce on a regular basis. However, I am here to tell you that you’re probably believing in something that is actually a common – and the worst – misconception about blog posts.
The tools that we use for our content writing and publishing, link building, or any other part of our SEO campaign, can only be as good as our understanding of them. If we do not understand the totality of the tools, then we are just using them at the most basic level. One example of a tool that needs thorough understanding is Google Search Console and its Google Index feature.
Content creation & marketing and SEO has always been hand in hand when it came to the pursuit of online success. However, not many realize that there is a complicated line between them. More specifically, how content fits in the overall scheme of SEO.
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