Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
There have been plenty of Google updates but you may think, “Why can’t SEOs shut up about this one?”. The May 2020 Core Update has been rolled out in a time when digital has become colossal in the lives of people with many e-commerce sites and social media marketplaces seeing a surge in business from this avenue. With that, competition is more vicious than ever as many digital marketers clamor to find ways to achieve that top spot.
If you’re reading this article, there is a possibility that you are either starting or managing an e-commerce website and are looking for tips or you already have an e-commerce website but it’s not getting enough traffic. Trust me, I’ve been there. I’ve handled multiple e-commerce websites with different niches and it is quite a challenge to do e-commerce SEO.
Doing e-commerce SEO not an easy feat. The number of pages inside an e-commerce website can easily blow up into thousands of product pages and before you know it, you’re trying to untie a huge entangled ball of string.
With most of us working from home during the COVID-19 pandemic, we’ve got a little more time on our hands that we can spend for something else rather than getting stuck in traffic. We have more time to spend with our family, catch up on our favorite shows, and do some home cleaning. As much as it is the perfect time for leisure, it is also the perfect time to sharpen our skills as SEOs.
The Coronavirus pandemic has greatly affected businesses on a global scale since no one remains unscathed by the economic effects of the virus. One thing stays the same is that Search Engine Optimization (SEO) is an investment that will generate growth for businesses, no matter what niche they belong to. This is why we are going to talk about how an SEO company and a small business can team up together towards success.
The Coronavirus global pandemic is still plaguing most parts of the world and it doesn’t look like recovery will happen any time soon. As the virus spreads in the world, the global economy is also negatively affected. Businesses having to close shop or potential customers not coming out of their homes in fear of being infected has made digital the primary way of interacting and satisfying the needs of the customers.
These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital. As the reliance on digital and search continues to increase amidst difficult times, it’s not long before businesses realize the importance of going digital and having great search presence and that’s where we SEOs do our part.
That being said, how exactly does the Coronavirus pandemic affect the way people search? Let’s find out.
You just started a new website for your business. You poured in a lot of hard work to get it up and after a few weeks, you finally got some sleep. But after a few weeks, your Google Analytics is not looking good. What now?
If you have a new website and you want to get traffic going, you need to rank for keywords. Keyword research is a fundamental SEO process. The keywords that you choose to rank for when you start doing SEO for your new website is going to define your success or failure.
If you own a news website and you’re looking to grow your traffic and reach more users, Google News is the place to be. Google News is a news aggregator by Google that was launched in 2002 and by 2013, the platform has more than 50,000 verified news sources and receives 6 billion visits per month.
What Google News does is collate news articles from its list of verified websites and serves it to users based on their interests and location. It is available in more than 60 regions and 35 languages. Through Google News, users are able to access fresh local and worldwide news. Users can also customize the content that they can see by setting up their interests.
Since the platform is accessible worldwide and has a prominent number of users, Google News can boost the traffic of a news website by a significant amount. However, publishers would have to follow Google’s set of criteria for them to get their content visible in Google News. It’s difficult but it’s not impossible.
The good news is, now you don’t have to submit an application to Google anymore and wait for your verification. All you have to do is to adhere to Google New’s content policies. Here’s what you need to know.
Innovation. That’s what Google constantly strives for with the different software, products, and services they offer. Google’s knowledge graph is just one of the innovations that made a user’s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more.
Since its release, the knowledge graph is one of the most defining facets of a user’s search experience since they’re not anymore limited to just viewing the 10 blue links in the search results. Google’s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?
Since you now know how to SEO new websites, the proceeding problem you’re going to face is to wait until Google indexes your new website and consequently displays it in their search results. Google has these processes that enable them to find, crawl, index, and display relevant pages to the users for specific queries. That involves a lot of effort, hardware, and ingenuity since it’s not an understatement when I say that there are billions of websites in the 2019 world wide web. So the challenge for us SEOs and webmasters is to fasten Google’s process of finding our site, crawling and indexing it, and displaying it to the right users.
2011 was the year that Google rolled out the famous Panda update where they rewarded high-quality sites and reduce the presence of low-quality websites in their search results pages. This led to a massive change in the best practices of the SEO industry. Webmasters and SEOs around the world immediately changed their content strategy to cater to the Panda update since Google started penalizing websites that had thin content or any other content that was not useful to the users. Before we get into the current state of having thin content this year, let’s talk about thin content in general.
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