Category: SEO tips and tricks

When there are unexpected movements within the contents of a web page, it could be a frustrating experience to a user because it could interrupt something that they are doing on the page.

Just imagine trying to scroll through the catalog of an ecommerce website and suddenly the products started to move left and right on its own and before you know it, you’ve accidentally placed the wrong products in your shopping cart. That is an example of what Cumulative Layout Shift means.

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Have you ever experienced trying to click on a button or a link on a website but it doesn’t seem to respond right away? That small delay leaves a bad impression on users that may ultimately be the reason why they don’t visit more pages on your website or worse, not return at all.

In this third part of our Core Web Vitals guide, I will walk you through the second Core Web Vitals metric, First Input Delay (FID).

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In the 2nd part of our Core Web Vitals guide, we’ll talk about the first of the three metrics, Largest Contentful Paint or LCP. I’ll run you through everything you need to know about LCP and how you can optimize for it to get your website prepared for when Core Web Vitals become a ranking factor in 2021.

Website loading speeds are one of the most important ranking factors and it highly affects user experience as well. If it takes minutes before your main content loads, it is a bad experience for the user. 

Before, it was challenging for developers to measure the time it takes for the main content of a web page to be visible to a user. So Google kept it simple and found out that the best way to measure it is by the largest element on the web page thus the metric, Largest Contentful Paint. 

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Page experience will officially be a ranking factor this 2021. This means that optimizing page experience is a necessity for webmasters and SEOs if they want to be successful in the long-run. Page experience used to be a vague topic where the only quantifiable and measurable aspect of it is on how fast a page or site loads. But with Core Web Vitals, specific page elements that affect a user’s experience in your page are quantified and this gives you different opportunities to improve your site’s page experience. Core Web Vitals is split into three major aspects (with minor ones), so with research and enough experimentation, and to be ready for 2021, here’s how you can optimize for Core Web Vitals:

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Google made an announcement recently on the different search features they updated or improved that can help users have a much better search experience. Through the use of the most advanced AI, they’re able to improve their crawling, indexing, and delivering of information contained in the world wide web to bring the perfect and most relevant search results to the users. The announcement (and video) contained numerous updates about a variety of Google Search products, but I only included the updates to the products that directly affect the SEO industry – there’s a lot of them. So, with the recent updates to Google search, how do we optimize for it this 2020?

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PDF downloads are one of the most common conversion methods for websites. Some samples would be businesses allowing users to download their company brochures or product catalogs and education websites that have educational materials for download.

You may be able to track the total number of downloads a PDF file gets by using a plugin but it doesn’t really tell you anything. Any piece of data is important if you want more people to download your PDF files from your website. Luckily, Google Tag Manager makes it easier for webmasters to track PDF downloads across their websites and collect data using Google Analytics.

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An average of 3.5 billion a day. That’s how many searches happen on Google according to a Google Search Statistic. With that many searches happening, Google aims to optimize a user’s search experience by delivering or suggesting what the user might search for before they finish typing which will lower the user’s typing time as well. That’s the primary purpose of Google’s Autocomplete. Although this feature is catered to the users, it poses a lot of advantages to SEOs and webmasters that thoroughly understand how it works and how it can be used to improve a website’s search performance. 

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Hidden text is widely known to be a black-hat practice hated by Google simply because it’s spammy and manipulative. It makes use of methods to primarily deceive the crawlers to hopefully make a page rank better. This is a very old technique that was abused a few years back. Since times have changed, Google has multiple algorithms and security checks in place to make sure that websites making use of this spammy tactic get penalized as soon as possible. However, there are fine lines between spammy hidden text and hidden text meant to improve the experience of the users inside your site. The latter being a great practice that could take your SEO to new heights. Let’s talk about that here.

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In SEO, one of the ways to signify the growth of the website is to identify the amount of content that is added over time. However, there will be cases where you would want to remove some of your content from Google’s index.

URL removals from Google Search is a normal process and there are more ways than one to do it. It is not a complicated process but it is important to follow the process correctly to avoid negatively affecting your SEO.

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No matter how many years go by, content is still king. Writing high-quality, intent-serving content is still a foundational strategy up to today. Other strategies may have become obsolete, but delivering the best possible content you can while supplementing it with other well-known, effective strategies will almost always take you to the top of the search results. But what about old blog posts that aren’t performing all that well? Should you leave them be? What can you do to improve their performance drastically? Here’s how you can update and enhance them:

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