Keywords are often an integral part of any SEO strategy but it’s normal for SEOs to solely focus on the keywords they’re targeting while not considering if the searchers are the right audience for them. We’ve all done this—from beginners to seasoned experts, this can happen to anyone since we only consider the relevance and potential benefits that keywords can bring without considering if the users that search for them are the right audience for your website or business. If properly targeting the audience that you want is difficult, how can you determine the right target audience for your business or website? Here’s how:

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