Let’s face it, your content will not always attract leads. Meaning it’s just that – content. It does not have any other purpose than to just educate people. You don’t want that. You want content that lures people in, snaps and traps their attention, transform them into leads – then finally get them to convert as a customer.
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The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day. There isn’t a mall without a Wifi hotspot. Life is getting faster and faster and we all have to keep up. So how do you write for a world of 36-hours-a-day readers?
Content Marketing and SEO are becoming tighter and tighter buddies. Special thanks to Google. And hey, it’s not so bad when you’re the end-user. There’s more relevant, high-quality content because of all the content marketing that’s happening. If you think you have great content that people should read and it’s not happening, this post is what you are missing.
Ever had that moment when you thought you had all you need to write your masterpiece – just to be stopped point-blank by what people would often attribute as a ‘writer’s block’? Oh it happens. Brilliant ideas do fly away. Outlines are how to pull them own from the sky – to be written out in a grand, orderly manner.
Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway? For the next few weeks we’ll be breaking down content marketing to bits and pieces – from writing solid content, targeting the right audience, and providing awesome experience – to how to get it out to the world with a bang.
Content is becoming a solid, sure-win strategy approach to SEO. Cornerstone content is becoming a vital necessity to attract word of mouth links. Value in content is becoming more and more competitive. Writing style matters in user experience. So how exactly should you structure your content strategy to leverage your site’s SEO?
Content should exist because there is a target set of audience – people who will read, watch, and/or look at your stuff. Keep in mind that the reason we are making content is not to make ourselves feel good, or to archive and document what our company is about. We make content for people – users who drop by in your site because they want to know you!
So many published content in the web today – it is an infinite sea of words. Do we need another SEO article published from SEO Hacker when there are so many SEO articles to choose from already? Why don’t you just sit back and relax Sean – we have more than enough publishers choking out content about SEO.
Content, content, content – aren’t you ever contented? The web today is a place where content is vast, and many, to an almost infinite degree. Even in SEO we argue that content is the way to go – and it is. If you want to keep it clean and strong for the long run.
I’m sure you’ve heard this phrase more than once: “Content is King”. Yeah, well, what does that really mean? I don’t know the exact interpretation of the one who penned that phrase but what I do know, is that without a king, there is no kingdom. Without cornerstone content, your website is just another domain name in the vast sea of great, quality information throughout the web.
You see, there is nothing ‘good’ that gets noticed in the web today.
Only what is ‘exceptionally great’ will get real attention and spread out.
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