Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025. 

Needless to say, if you want to reach your target audience, they most likely have emails and you can reach them right in their inboxes.

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