Expertise, Authority, and Trust, or better known as E-A-T is now a famous standard that SEOs try to follow. Two of the biggest algorithm updates from the past year gave more attention to E-A-T, the Medic Update on August 2018 and the Google June Broad Core Update on June 2019.
Many of the websites that were hit were said to have low E-A-T. When asked how can they recover, you’ll probably get the same answer from experts and even from Google’s Search Liaison Danny Sullivan over and over again.
Quick Answer: Establishing your reputation as an author is crucial when you want to strengthen your SEO and online presence. But, doing so isn’t just about putting your name on an article, but passing Google’s E-A-T standards. Meeting them is a must to for your website to become an authoritative source. Here, we cover all the different strategies you can use to boost author reputation, such as stating expertise, creating a proper author bio, improving engagement and interaction with your audience, and a few important tips for producing unique and interesting content.
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