Expertise, Authority, and Trust, or better known as E-A-T is now a famous standard that SEOs try to follow. Two of the biggest algorithm updates from the past year gave more attention to E-A-T, the Medic Update on August 2018 and the Google June Broad Core Update on June 2019.
Many of the websites that were hit were said to have low E-A-T. When asked how can they recover, you’ll probably get the same answer from experts and even from Google’s Search Liaison Danny Sullivan over and over again.
When it comes to looking for quality in websites, the very first thing that you would need to check is their content. The quality of your content affects numerous factors that will determine the amount of traffic, along searchability and the trustworthiness of the content. For the latter, Google’s E.A.T. allows the search engine to measure how effective and informative the content is.
Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile usage, as “slower” websites can lose traffic should the performance remain below par. The new update also caused a ranking fluctuation as a result, which led to some digital marketing professionals to speculate that another update might arrive soon.
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